Today, we have the pleasure of sitting down with Karah Kellen, the visionary mind behind Kare Beauty, a revolutionary beauty company that simplifies self-care for busy women. Kare Beauty specializes in lashes, tanners, and brows, providing essential tools for women to effortlessly enhance their beauty routines. Karah’s commitment to making self-care simple and accessible has transformed the beauty industry, offering a seamless blend of functionality and style. Join us as we delve into the world of Kare Beauty and discover how Karah is redefining the way women prioritize self-care in their busy lives.
Catori
What inspired you to create Kare Beauty, and how did the idea evolve into a comprehensive beauty solution for busy women?
Karah
I’ve been a mom for 4 years. I remember shortly after my daughter was born, I looked in the mirror with tired eyes, milk on my shirt and messy hair. I started to cry. I was so in love with being a mom but I felt completely unrecognizable to who I was before. I decided then and there that I wouldn’t skip doing the things that made me feel fresh and put together. I started setting aside a day every week to self pamper. It wasn’t until 3 years later that it dawned on me that so many women face the same experiences i did. I made the decision to create a “self care package” that could be done in very little time to help women like me feel their best.
Catori
In a market saturated with beauty products, how did you identify the specific needs and challenges that Kare Beauty addresses for its target audience?
Karah
I provide conveniency, affordability and a one stop shop for women with any budget to quickly pull themselves together each week. The application of each of my products have been more simplified than competing brands.
Catori
Kare Beauty offers a range of products, including lashes, tanners, and brow solutions. Can you dive into the unique features or formulations of one of your flagship products and explain how it addresses a specific beauty concern or enhances the overall self-care experience for your customers?
Karah
I love the simplicity of our brow tinting. Everything else on the market has to be mixed to apply, is messy to remove, and inconvenient to clean up. Ours is incredibly easy. Our tube solution is applied directly to your brows, then you wait 20 minutes to dry, and peel it off! It’s so easy!
Catori
As a mom and businesswoman yourself, how do you personally integrate Kare Beauty into your daily routine, and what impact has it had on your own self-care practices?
Karah
I cherish my “self-kare” day. I pick a quiet morning before everyone wakes up and apply my products in about 20 minutes. It streamlines my daily routine, resulting in a daily makeup routine that takes 3 minutes. It’s allowed me to feel good every single day in little to no time at all! I wake up and feel ready even before I “get ready.”
Catori
How has social media and online platforms contributed to the growth and success of Kare Beauty, and what have you enjoyed most about connecting to your customers?
Karah
I have mainly started on Instagram but have been working to build our presence on all social platforms. I have loved the connection that I felt from comments and messages of women that feel just like I did. As women we naturally want to give to everyone around us. Sometimes our time to ourselves is so limited. That’s why it’s so important to have a quick routine that fills our cup, that’s the best way to pour into others.
Catori
Looking ahead, what exciting developments or new products can we expect from Kare Beauty, and how do you envision the company evolving in the ever-changing beauty landscape?
Karah
I’m excited to keep fine tuning my current products when feedback is received but also plan to continue expanding more DIY beauty products as time goes on. There are definitely some visions brewing in my head on how to truly complete the one- stop- shop motto for DIY beauty.
